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A Lord’s Story

Some of you may know me, some of you may not.  I’m David (DT) and I handle a great deal of the content that Talent Dynamics generates.  My business is a video and content marketing company.  Sounds creative?  It is.  Am I a Creator?


I’m a Lord.  I discovered this insight about myself 4 years ago and a great deal of things fell into place but not straight away.  I’m still thinking about what makes me a Lord and what it means to BE a Lord.  I thought it might be quite useful to share what I’ve come up with so far and start a discussion that would be beneficial to others.


Profile Test

I always thought of myself as quite creative so when I first took the Talent Dynamics profile test I thought, “Simple, I’m a Creator.  It is after all… what I do“.  I had managed to read about all the 8 profiles (this, I didn’t know, was a very Lord thing to do) and this seemed to be the best fit.

… then I found out I was a Lord.  All the other profiles had stuck with me a little but the Lord didn’t register when I first read it.  Don’t get me wrong I liked the sound of being a ‘Lord’ but what did it mean?

Re-reading the description it read a little… boring.  I managed cash and loved detail?  Well, yeah that was true but not earth shattering and certainly not as cool sounding as the Creator.  I was creative, worked in a creative business… how could I not be a Creator!?!

Then came my first insight…

“What I do and how I act are two different things”

You can get Lords in all different sectors and industries, they might be attracted to some more than others (it’s telling that when first starting my business I kept moaning I should have been an accountant) but they are not excluded from being creative or working in ‘unLordly’ areas (if there is such a thing).  Rather, how they approach what they do will be in a very Lordly way.  Methodical, disciplined and detailed.

I’ll give you an example that always makes people laugh:

I am not a very ‘quick’ person.  I have one speed.  My own. I hate being rushed or being on someone else’s timescale.  To be creative I need a certain amount of time in order to generate one or two ideas.  There is no ‘flash’ of inspiration for me but rather there is a process I follow of thinking, researching and developing.  I know exactly the minimum amount of time I need for this.  4 hours.  I know.  I timed myself and averaged the results.


What Creator would do that?  And that is the point of flow, or the path of least resistance.  You can do whatever you want.  You might even enjoy it.  But it still might not be easy for you. Maybe not your Flow.  I need four hours to generate the 1 or 2 ideas while the Creator could do it in 4 minutes.  I still do generate ideas but I’ll often work closely with Creators do get me started…

… on average that saves me 2 hours 🙂

A Lord in a ‘world’ of Creators

One of the reasons that I took the profile test 4 years ago was that the team at the time wasn’t as efficient (!) as I’d have liked and there were frequently ‘vigorous discussions’ that took a while to get through and left an atmosphere.  We all took the test.

They were all Creators.

Now Creator’s are great at starting things (the 4 minute rule from above) but not so great at finishing things.  They get easily distracted.  They have more great ideas and rush after them like so many dogs chasing cars.

For a Lord they were loose cannons.  Very powerful but unpredictable (and I do love certainty).  Now for the Creators they felt that I was too controlling and slow.  I ‘sucked’ the fun out of things and didn’t accept the the freedom they needed.  I was a straight jacket to spontaneity.

Then came my second insight.

“Lord’s control.  Data, Assets and Cash are solid.  Predictable.  People aren’t”

The problems were coming from the fact that although we liked each other, we didn’t understand each other.  We were all ‘right’ and 3 Creators against 1 Lord will always end in a win for the Lord (or at least a stalemate) because Lord’s are stubborn and worse can be a little arrogant because they have taken the time to know the detail (and think they know it all).

So I went back to the profile test descriptions and looked at my opposite profile.  The Supporter.  They are in most ways the exact opposite of the Lord.  They easily know and understand the people around them (because they like to talk… and listen) but can get carried away in conversation and miss the detail.  They also delegate really well, matching the task to the person who will not only do it well but enjoy it the most.  They involve the people in the decision to take on the task so they get buy in from them.

A Lord doesn’t do that.  Easily.  What I was doing was making decisions for the team, moving people around like they were assets with skills and abilities.  I didn’t consider that the Creator’s would want to talk.  Or more accurately I didn’t want to talk.

So I made a conscious effort to include people (even if I wasn’t comfortable doing that) and praise them for good work rather than saying words to the effect of ‘Satisfactory.  How can we do it better next time?’

The Oxymoron

And that’s the point about flow.  You can only reach the path of least resistance by helping others to be more effective, improving their performance rather than yours.  ‘You can’t get yourself into Flow, you can only get others into Flow’ BUT if you do just that, the chances are that those you help will help you get into Flow too.

I hope this has been useful.  Are any of you Lord’s or work with Lord’s (even if that is just  a suspicion)?  What are other Lord’s like?

I’ll let you guess how long it took me to ‘create’ this blog and what I did to ensure it took the least amount of time. 🙂

11 Responses to A Lord’s Story

  1. I took the profile test a few years ago and yes I like detail.

    I had to go networking to get my business started. I’m not a natural networker but I found that if I got involved in the team then I had a reason/purpose to be networking above just talking to people. The groups I ran were successful and it worked for me for a year until I became too busy and couldn’t continue to give the time to networking.

    My business is in dealing with people. It’s matching homes and tenants. I’ve realised I have a good skill for matching people for shared houses.

    I love sorting out process but don’t like getting stuck doing the work. As the business grows I’m moving away from this aspect although it might take a few more years yet.

    • David Guest says:

      I too have found this Sandra. Give me a reason to network and a process to follow and I’ll happily chat. Problem is as a Lord I can get caught up with only one or two people. I rely on Creators and Traders to save me 🙂

      But I am at my most comfortable away from the front lines. Give me a computer, email and social networks and I am quite a strong networker! Even then though I will prioritise getting things done over the fluffy chat… sometimes to the detriment of my business

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  3. Sal Jumat says:

    Awesome blog post. Being a supporter, this blog really gives me a great insight on a lord’s behavior and thinking. Thanks!

    • David Guest says:

      I’m glad you liked it Sal! I’m honestly surprised by the reaction… although flattered!

      I found that looking at the Supporter profile really helped me put my profile in context. It is useful I think to look at your opposite as you quickly realise “I am nothing like that” but because of the structure of the square it is easy to draw out the ‘detail’ of your profile and how it relates to you!

  4. Mun Yee says:

    Thank you for this blog post! I can really relate to this because I am a Lord (60% Steel & 32% Dynamo) but I like drawing and designing. And I actually don’t know much about finance.

    I don’t really know how to approach my path and flow because it seems they go against each other, as designing is very much on starting, and a Lord is good at finishing things.

    Do you have any advice or suggestions on how I can follow my passion and get into flow?

    • David Guest says:

      All hail fellow Lord in a creative job! I too have strong Dynamo in my frequencies.

      The Lord isn’t naturally about cash. They are very good at it because they absorb the detail and can effortlessly analyse what it means.

      Applying this to what you do (drawing and designing) think about the PROCESS. Creators might be great at creating but Lords effortlessly develop processes that get things done… from start to finish. This saves time and ensures quality. It will take you longer to come up with an idea so perhaps find ways where you can get the ideas given to you and then follow your creative process methodically.

      Another way of thinking of this is to turn the square 90 degrees so the Lord and Steel energies are at the top. With this change we can see that the Lord’s information, analysis and completion rate feeds the Creators by giving them a structure (“we need something like this but I have no idea what to do”),inspiration (“”funny thing is, a lot of people seem to want ‘x’ what should we do?) and achievement (“that thing we did? Awesome success. 90% of people loved it)

      Hope that helps!

      • Mun Yee says:

        Yes thank you so much David!

        Now I noticed how I follow a process or system when I’m drawing or designing. A slow process but definitely good quality. (Well, given the time I took to keep refining and perfecting it) Lol.

        I will continue to improve myself and definitely look for team members to work together with. (Not sure how to do that yet but will figure it out)

  5. David Guest says:

    Ooops I missed these comments! There has been a healthy discussion over on the LinkedIn discussion group though*1_*1_*1_*1_*1_*1_*1_*1_*1_*1.gmp_4906378

    The Lord is in action… I’m responding to each of these comments now and have set it so I get an email for any future comments.

    Thanks for engaging! 😀

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