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Nicci’s Call: Being A Successful Exhibitionist

By Nicola Bonfanti – Talent Dynamics for Sales

There are opportunities to exhibit all year long if you look for them but make sure you have a Trader on your stand to get the best from the event.

You’ve seen those exhibitions where smartly suited Dynamo people are sitting behind their stand talking amongst themselves or on their phones so as not to waste time but end up not engaging with many people.

They are there to be seen but not necessarily to serve. They will go home thinking the exhibition was a waste of time and money!

Or the stands where the Blaze exhibitors have wide smiles outstretched arms asking “Can I help you?”  The obvious answer is “No, thanks” and scuttle on as you don’t know what they do or what to ask for.   They will wonder what they did wrong!

But if you want to have a busy exhibition stand, lots of people to talk to, have contact details for new prospects, give a good impression of what you do to a lot more people than you could at a networking event and maybe even make some money by selling your goods and services, make sure a Trader is on your team who will focus on the client and make sure the follow up is done!

Whatever profile you are, here are 3 of the many ways to leverage the value  of your exhibition stand:

  1. Don’t try and sell anything. 
  2. Give something valuable in return for a visitor’s business card 
  3. Make your stand an interactive experience

1. Don’t try and sell anything.

Don’t expect or try to sell anything immediately. You are there to build a relationship first and foremost so spend time engaging with your visitors, finding out more about them. Have some form of short survey to gain valuable market information, have something free to give them that tells them more about you, your services and your products.    Make sure any freebies relate to your products or services.

Too many people have something to give away that is just a waste of money as it is not relevant to your business nor memorable.

However, make it easy for your visitors to buy should they choose to by having special offers for the exhibition only as some people buy on impulse if you have explained your products and services well (there is a different mind-set  between selling something and enabling a visitor to buy something and that difference could cost you the sale!).

Your Trader team member will make sure you have all the paperwork and everyone is followed up.

  • What questions could you use to engage and draw visitors in?
  • If you choose to have a free gift, what does it say about you? And what benefits does it give your visitor?
  • Plan special offers to give on the day.

2. Give something valuable in return for a visitor’s business card

Adding new names to your database is a key objective of being at an exhibition but visitors are more reluctant to give away their details these days for fear of being bombarded with irrelevant emails. So you have to make the give-away prize or prize draw something really special.  Think about what would appeal to you ideal client – a spa break? An high octane experience like driving an F1 car or flying in a wind tunnel? Or one of your VIP programmes?

They also want to know that they will be sent valuable information not sales chasers.

  • How will you encourage and reward visitors for giving you their contact details?

3. Make your stand an interactive experience

In order to engage with your visitors, you want them to spend time with you on your stand, so give them something to do while they are there.

Traders are all about the customer experience:

  • Guess the price
  • Competitive game
  • Photo booth that gets retweeted and talked about, e.g. when I was promoting sales programmes I had cardboard cut-outs of sales superheroes people could pose in which got our stand talked about and invited to other events
  • What is your key selling point?
  • How can visitors have an experience or an insight of what you do in a few minutes on your stand?

Where will your exhibition be in the next few months?


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Nicci’s Call: Customer Care or Customer Scare?

By Nicola Bonfanti – Talent Dynamics for Sales

The client experience is paramount in their decision to buy from us so we are aware that we have to go beyond customer satisfaction and deliver great service.

Trader profiles are great at considering and executing that.  If you have a customer facing business you will want a Trader profile to welcome clients, resolve any problems, follow up with their requests and requirements and be patient on the end of a phone to irate customers.

But what about those clients that are genuinely a pain?! You know the ones you dread seeing their number come up on your phone, you swerve to avoid bumping into them at conferences, they seem to take up 80% of your time and patience for less than 10% of your revenue.

Just for a bit of fun leading up to Halloween we will look at particularly nightmarish customers, why we find them so and some tips on how to deal with them or who should deal with them.

There are a few examples here and we’ll be posting them daily in the lead up to Halloween on the Talent Dynamics for Sales Facebook page,  see if you can identify the dark side of the profiles?!

The Vampire

With the aim of bleeding you dry, the Vampire is never happy until he thinks he has got the best deal possible.  He will test your sales and negotiating skills pushing for more and more concessions and wanting assurance that he is getting a better deal than anyone else.

He will feel it is a privilege you doing business with him and therefore he is worth special attention and a celebrity status of customer care. He may also come up with his own ideas of what your best service should look like and not be shy of telling you.

The Vampire wants to feel significant and important.

Use this experience to improve your customer care and if possible make it a standard you can give everyone (just don’t let the Vampire know that!). The Vampire wants to feel that he has sucked out all possible concessions, discounts, bonuses and benefits.

Make sure you get something back for every concession (longer subscription terms, less time spent face to face) but that you give maximum value to the Vampire which doesn’t bite into your profits (bonuses of already created products, invitations to events).

The Vampire will also appreciate personalised, monogrammed gifts and become a loyal customer if you can keep him sweet with morsels like that from time to time.

The Witch

The Witch seems like she is out to get you!  She has unrealistic demands and wants more and more information. At each visit her demands increase and when you think you have supplied her with everything she asks, she just screams for more information, statistics, testimonials. When you meet her she wants to control the meeting and will turn up late and change the appointment at the last minute.

The Witch wants security that she is not taking a risk by buying from you so tests your loyalty at every stage.

As a result she needs a lot of information in order to make her decision, more so than other clients.  She will respect your strength if you stand up to her and not surrender to her every demand, so manage her expectations and explain why delivery at 4am will cost a premium.

Share the cost implications of her demands with her and she will be astute enough not to waste money needlessly. At the same time give her the information she craves and more if at all possible (at the end of the day she just needs security). Give her realistic and feasible guarantees that takes the insecurity and risk away.

By providing her with her demands you will build up a bank of proof, statistics and data that you can use with other customers and by taming her you will have a loyal ambassador for your company. It’s worth the effort.

Can you guess the dark side of these profiles?  Happy Halloween with your customers and prospects!


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Nicci’s Call: Trusted Sales at the Trust Conference

By Nicola Bonfanti – Talent Dynamics for Sales

“Trust” and “selling” are not always concepts that go hand in hand in people’s minds. For that reason I was gratified that my talk “Trusted Sales: People to People Selling” at the recent Trust Conference was packed out.

Also, nearly everyone in the room gave me their contact details to get the free report I had prepared for the event. Anyone who has done a talk or an exhibition stand will know how difficult it is these days for people to give up their contact details.

For the past year I have been researching the ways the 8 Talent Dynamics profiles have success in sales, have blocks in selling and therefore how I can help them be more successful.  I’ve shared some of this in my blogs here along the way.

Based on this, here is the 3 step plan to win better business that I shared with the room on 11th September.

1. Establish the Sales Dynamics profiles of your sales team (or at least yourself)

I have looked at many sales cycles adopted by different companies and found the common activities and sales skills match the 8 Talent Dynamics profiles (See above).  As a result, the  Talent Dynamic for Sales Reports (available later this year) show the strengths and challenges of each profile as a sales person, their best role in the Sales Cycle and the value they give to the sales team and the client.

Knowing your own Sales Profile gives you confidence and insights into how you can add value to the client as a salesperson.

For example, a Trader is great at resolving problems, at giving excellent customer service so is well suited to incoming inquiries and complaints that other profiles with less patience would not handle well.

Whereas a Creator sales person is best with new clients, spotting opportunities and helping the client come up with new joint ideas for growing their business, that others hadn’t thought of before.

2. Place the sales team members in the role they are best suited to within the sales cycle

A sales team full of Stars will generate a lot of interest but may leave sales on the table through lack of follow up, for example.

Some salespeople may be pretending to be a Star as feel that is a “typical” attribute of a salesperson when in fact their true Accumulator profile is just what the team needs to do the planning, research and put together competitive tenders. So once the Sales team has completed their profiles, we can help them fulfil their potential by placing them in the right role for them in the sales team.

3. Focus on your clients

As I have mentioned in previous blogs, the most important thing in trusted selling is to put the client first.   Imagine the power of Talent Dynamics for Sales in creating better relationships and better understanding between buyers and sellers, so not only do you understand your own strengths , challenges and value as a sales person but you understand what drives your buyers to buy.

I didn’t have time to cover as much as I wanted on this aspect, so I’ve put a free Sales Success report together for you that you can implement ideas from immediately. If you missed the session and would like a copy you can get it from http://trustedsalesdynamics.com/resources/e-guides/

I am  passionate about making sales a trusted profession, making people feel proud to be a salesperson and I was gratified that so many people at the Trust Conference felt the same and wanted to be part of the Trusted Sales  Movement.


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Nicci’s Call: Digging for the REAL Problem

By Nicola Bonfanti – Talent Dynamics for Sales

I’ve been talking to some Sales Directors recently and they all expressed frustration with the same problem – their sales people take their prospects at face value!

A One-Sided Relationship

With sales people anxious to get their next sale, they are making the sales relationship too one-sided in favour of the buyers. So if a buyer says meet me at 9am on Monday morning in Amsterdam, instead of negotiating a mutually convenient time, the sales person will fly out on Sunday night without having organised enough other appointments in the area. When a simple exploration of other mutually convenient times would make the trip much more beneficial for the sales person with no negative impact on the client.

Or the buyer will say we need to save money on our training services, the sales person will work on slashing their prices rather than find out what the outcomes required are from their training and how effective their current methods have been.

What the buyer is really saying is we want a better return on our training, so understand our needs better and give us a programme that delivers on that.

Dig Deep!

Inexperienced sales people or sales people under pressure are too busy chasing the sale rather than really digging deep and exploring the real needs of the client. That means they are missing bigger opportunities.

We can learn a lot from the Deal Maker in this area. The Deal Maker is great at asking questions, listening and coming up with solutions that grow value for everyone they connect with.

1. Deal Makers will ask more questions…

…than most to establish how best to provide that value, coach out of the client what is really important to them and not accept their first answer on face value. That way they are likely to uncover a bigger problem or the real underlying problem and can provide a solution for that.

For example,

A client asked me to provide a quote for sales presentation skills. When questioning about the need for it now, what were the issues they wanted resolved, etc. it was revealed there was a deeper problem with the sales force, the operations team and the marketing department.

The sales presentation was just the tip of the iceberg. So the training requirement grew from a 2-day course to a few months of working together on tailored programmes.

2. Deal Makers will  listen more than talk

“When you talk you are only repeating what you already know; But when you listen, you may learn something new.” – Dalai Lama

3. Deal Makers think about the best outcome for all parties

The win-win scenario, even if it is as simple as negotiating a mutually convenient time and place to meet.

If the sales relationship is a 2-way dialogue which works for both parties it is likely to be more efficient and effective for both sides.

For example,

If you are required to put in a tender for some work but see that the tender doesn’t take into account some areas you feel are important. Rather than take the tender on face value and dutifully comply, as all the other sales people are likely to do, raise the issues you see are missing and address how you would resolve those.

The salesperson will earn the respect of the prospect and the prospect is likely to get a better, more informed service.

Explore the Problem

“The customer is always right” was first said by Henry Selfridge in 1909 to expound excellent customer service in his department store. Instead of starting with an assumption that one party is always right, explore the problem in more depth to discover not who is right but what is wrong and how you can resolve it.

Nicci Bonfanti will be leading one of the Break- Out sessions at the Trust Conference on September 11th.


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Nicci’s Call: Are You Giving Relevant Value?

By Nicola Bonfanti – Talent Dynamics for Sales

There are three basic pre-requisites to being successful at selling which are open to ALL profile types:

  1. Believing in your services, products and yourself.  See ‘What is Blocking Your Flow of Sales?’
  2. Understanding and caring about your prospects.  See ‘One Thing That Differentiates Trusted Selling From Bad Selling’ 
  3. Being able to communicate what you sell to your target audience in a value-driven way to solve their problems or achieve their dreams.

Making People Feel Great!

As a Supporter coach and trainer my goal has always been to make people feel great about themselves, to achieve things they didn’t think they could, to reach the potential I see in them which is not as limiting as the potential they see in themselves.

If you listened in to Roger James Hamilton’s interview with Michelle last week you will have heard him say a similar thing and point out that if your sales and marketing is focused on people’s problems, they feel like a victim and keep the information to themselves.

If however, you focus on what they are proud of and good at, they will want to shout it from the rooftops, share it with everyone and thus give you a firm recommendation which is much more valuable than any email campaign coming directly from you.

Giving Value

So are your emails and social media posts giving value, is there something your prospects can learn from, take away and use, share with their clients and colleagues?

Is that value relevant for everyone on there? If you don’t know the answer to that question or you are guessing, ask them. We get in the habit of sending the same email to our entire database whether it is still relevant for them or not. By asking them, you’ll be able to target your marketing with more relevance and value for your different audiences.

Are you listening to your clients? Communication is a 2-way street. Once they have come back to you, reply. Amend their emails from now on accordingly as much as you can so that you demonstrate that you have listened, you care and only send relevant content and ideas to them in future.

Roger talked about an engagement tree rather than a marketing funnel. The implication is that prospects can follow their own paths with you rather than you pushing everyone in the same direction towards the same end.

This implies sophisticated email and database software but even without that you can have different messages for different segments of your audience and whilst that may seem time consuming the results are bound to be higher within smaller targeted groups than the same message going out to thousands and not being read by the majority of them.

Roger’s final point was: Don’t get seduced by big numbers in your sales and marketing but focus on the smaller group of trusted people who you can support and who support you by sharing their experiences of you to the wider audience.

Nicci Bonfanti will be leading one of the Break- Out sessions at the Trust Conference on September 11th.


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Nicci’s Call: What is Blocking your Flow of Sales?

By Nicola Bonfanti – Talent Dynamics for Sales

Probably you!

I work with a lot of people who are great at what they do, have fabulous products or services to offer and have had a degree of success at the start of their business but for different reasons the number of new clients are drying up, they are not growing the business or getting the level of sales or income they feel they deserve and….. they are worried about being perceived as pushy or desperate if they were to make concerted sales efforts!

But today, people to people selling is not about manipulating or pushing people into buying things they may not need or want. It’s much more about connecting with people, understanding them and finding a fit. A much more informative and enjoyable experience for both parties.

There are three basic pre-requisites to being successful at selling which are open to ALL profile types:

  1. Believing in your services, products and yourself
  2. Understanding and caring about your prospects
  3. Being able to communicate what you sell to your target audience in a value-driven way to solve their problems.

This month’s blog will focus on the first of these.

Self Belief

If you’ve been thinking that sales has become more challenging, you’re right.

The basics are pretty much the same, but today’s business environment is more dynamic than ever. The competition is bigger, faster, stronger, and smarter than ever, and your clients are more educated, as well.

They are searching for information by themselves, and looking to salespeople not to show them different marketing materials and list features and benefits, but to understand their wants, needs, and business concerns from the customers’ perspective.

It is time to use an approach tailored to this new market, and for that you need a new skill set that combines sales skills, persuasion, psychology, and a good understanding of Talent Dynamics.

The Talent Dynamics report we have for ourselves is a great source of comfort – permission to be ourselves, identifying our talents and value to others but sometimes we need reminding of that and how to use that information to make more sales.

The Creator profile is great at spotting opportunities, of creating products, services and programmes that are innovative, unique and compelling. They can make recommendations that their clients will listen to and follow as they are trusted experts and can help the clients solve their problems.

Once a Creator remembers that and puts the client first – the client that needs these programmes – and not their own ego or fear of rejection then they make valued and trusted salespeople that the clients are attracted to.

The Creator (you’ll recognise her in the video below) has a fantastic service and product that she truly believed in and is really passionate about helping young people but there was something blocking her that was stopping her getting as much success as she deserved.

The block was herself – her fear of failure, of rejection of coming across as a pushy salesperson which would damage the credibility of what she was doing.  Once she remembered her talents and skills as a Creator and that her mission to help others was more important than her fear of rejection she was back in flow.

So if you are not getting the sales you deserve, start by looking in the mirror and really understanding yourself and believing in what you have to offer.

Nicci Bonfanti will be leading one of the Break- Out sessions at the Trust Conference on September 11th.


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Nicci’s Call: Leveraging the Value of Your Sales Meetings

By Nicola Bonfanti – Talent Dynamics for Sales

Lots of sales people make the mistake of talking too much in the first meeting with a new prospect, anxious to tell them everything about their company, products or services. The big opportunity of a first meeting is to discover the real scope of the prospect’s problems, by talking at them they will miss opportunities.

So use the first prospect meeting as a fact finding mission rather than a chance to roll out your usual presentation.

You are there to identify opportunities and find a mutual fit to see if and how you can actually help them. They should be doing most of the talking for 4 reasons

  1. So you can get a proper understanding of their issues so your proposal back to them can be tailored to those
  2. So you can lead and guide the meeting in the direction you want it to go
  3. So you don’t give away any of your expertise content now but just explain to them what they need to do, not how. That comes once you are working together
  4. If you don’t already know what their Talent Dynamics profile is, you will be able to get an idea from their conversation.

If you do know their Talent Dynamics profile, plan your questioning to accelerate the rapport building.

Dynamo Prospects

Start by focusing on them

  • Ask them to give you an overview of where the company is at and their role in it
  • Do they see big changes on the horizon?
  • What are the key issues that matter to them?

When talking about a product or service you have to help them,

  • Use a few key points to give an overview
  • Let them know the significance of the product or service to them personally as well as to the organisation
  • Point out new or innovative features and why that will benefit them
  • Speak in an animated manner and at a fairly rapid pace

At the end of the meeting ask them:

“How do you see us working together?”

Blaze Prospects

Start by focusing on them

  • Ask them to tell you how things are at the organisation, pick up on specific events or people you’ve heard about or that they’ve mentioned and ask about them
  • Ask them what they have heard about you and your organisation

When talking about a product or service you have to help them,

  • Give specific examples and case studies of other customers’ good experiences
  • Be personable and smile a lot as they will see that as a sign of acceptance
  • Speak in a casual, frank and friendly manner
  • Stay on task and don’t get too distracted by stories

At the end of the meeting ask them:

“Have you heard enough to make a decision about moving forward together?”

Tempo Prospects

Start by focusing on them

  • Ask them what they thought about the information you have sent them so far
  • Involve them in the process by asking what they thing about things in the organisation today
  • Ask them what would they change if they could

When talking about a product or service you have to help them,

  • Take time to go over a full list of advantages and benefits
  • Explain any side benefits or peripherals that are pertinent
  • Provide testimonials that highlight facts
  • Move at a steady, even pace

At the end of the meeting ask them:

“How would you like to take the next step forward?”

Steel Prospects

Start by focusing on them,

  • Ask them how business is doing
  • Ask them what improvements they are looking to make this year or this quarter
  • Ask them what they know about you so far

When talking about a product or service you have to help them,

  • Know your stuff, winging it will not cut it with them
  • Be able to show a bottom line on prices, features and benefits to them
  • Highlight any productivity benefits to them
  • Show them all the specifications
  • Take your time

At the end of the meeting ask them:

Do you need any further information to take a decision to move forward together?

Then make plans for the next meeting together.

Who will you try this approach with first?

More information about how you can leverage the value of your sales meetings at www.TrustedSalesDynamics.com

Nicci Bonfanti will be leading one of the Break- Out sessions at the Trust Conference on September 11th.


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Nicci’s Call: Are You Challenging Enough?

By Nicola Bonfanti – Talent Dynamics for Sales

Last week I attended the global online conference “The Sales Acceleration Summit”. The first  keynote speaker was Matt Dixon, co-author of “The Challenger Sale” and almost every talk I attended after that made reference to the most effective type of salesperson – the Challenger.

So what is the Challenger sales person, why is it important if you are involved in selling at all and how can knowing your Talent Dynamics profile help you become more challenging?

Why does it matter?

According to the CEB research*, and this is what has been sending shock waves through sales departments globally since its publication in 2012, the typical relationship builder salesperson, i.e. Making sure the customer is happy, being of service, keeping relations sweet, (what most of the sales training of the last 10-15 years has been based on) was the LEAST effective sales person type, particularly in an economic downturn, and not only with complex sales but in almost every sales situation.

Instead the MOST effective type of sales person in every situation proved to be the Challenger type who understood the customer’s business, pushes the customer to think outside the box, doesn’t ask them what keeps them up at night but teaches them what should be keeping them up at night and is not afraid to build constructive tension with the client, to make them think.

What is a Challenger sales person?

A Challenger salesperson excels and outperforms other sales types in 3 key areas:

  1. Teaches for differentiation – is an expert in their field and brings a new perspective to the client and educates them in other ways of doing business.
  2. Tailors for resonance – understands what drives value with different customers and adapts their message accordingly  (which your understanding of your client’s Talent Dynamics profiles will help you do).
  3. Takes control – not afraid to take control of the conversation or discuss pricing and cost concerns with the customers on their own terms.

How can you be more challenging?

Before you try and take on these 3 areas it’s important to remember what your strengths as a sales person already are and how you can build on that to become more challenging. Which is your strongest energy in your profile?

Dynamo profiles
(Creator, Mechanic, Star) – you will be naturally good at teaching for differentiation, will have great ideas for improvements and changes. Your challenge will be to listen more to the client and understand their specific values and to tailor your proposal to their needs rather than your ideas.

Utilising your knowledge of Talent Dynamics profiles and applying that to your clients will help with listening.

Blaze profiles
(Supporter, Star, Deal Maker) – you will naturally be good at tailoring for resonance, adapting your ideas to the client’s specific expectations.  You may be fearful of taking control of the conversation and discuss finances, not wanting to “spoil” the relationship.

Having courage to talk finances for the good of the client and your ongoing relationship will help you overcome this.

Tempo profiles
(Trader, Deal Maker, Accumulator) – you will naturally be inclined to make sure the customer is well served, is happy and there are no tensions there.

In order to win and keep the client you need to explore with them new ways that your products and services can resolve not only their current issues but issues in the future.

Steel profiles
(Lord, Accumulator, Mechanic) – you will be comfortable about taking control of the sales meeting but may not have enough knowledge or ask enough questions to tailor the proposal in an original and stimulating way.

Use the data and research you have to demonstrate to your client how they could be using your products and services in different ways.

More information about how you can become a more challenging salesperson at www.TrustedSalesDynamics.com

Nicci Bonfanti will be leading one of the Break- Out sessions at the Trust Conference on September 11th.

*CEB research in “The Challenger Sale “ (2012) by Matthew Dixon and Brent Adamson


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Nicci’s Call: Are you an Annoyer, an Avoider or a Trusted Advisor?

By Nicola Bonfanti – Talent Dynamics for Sales

When it comes to promoting your business, are you an Annoyer, an Avoider or a Trusted Advisor?

Annoyers

An Annoyer is a “typical” sales person; always focused on selling and promoting, talks far more than he or she listens, will have a sale in mind when they talk to you and won’t let up until you cave in.

 

They may mean well and genuinely think they have a good offer for you but are not putting your needs first so you feel used and abused.

They have been taught to put their sales targets before your needs and you can sense it, can’t you?  That’s what gives salespeople a bad name and could turn good people into becoming Annoyers.

Avoiders

An Avoider is typically someone who has been forced into a sales position and is not comfortable. They would much rather do what they love than promote and sell their services.

They don’t want to spoil any relationships they may have built up through networking or marketing by actually asking for the sale.

They are actually putting their own fear of rejection and bruised ego ahead of genuinely serving their client as they too are not putting the needs of their client first but being self-centred!

Trusted Advisors

A Trusted Advisor is someone who listens, who has a genuinely good product or service and takes the time to find out their prospect’s needs and desires to see if their service is a good fit.

It’s a collaboration, a dialogue rather than a monologue, a graceful conversation that ends in 2 people deciding if, when, where and how to do business together that will work for both parties.

Talent Dynamics for Sales

Any Talent Dynamics profile type can be a Trusted Advisor, it’s knowing not only where your value and trust lie but also knowing the predominant energy of your prospect.

Advising Dynamo prospects on the benefits of your product will involve sharing with them the big picture of introducing ‘it’ into their company and their role in it.

Their significance and the recognition for their “wins” are what drives Dynamos so help them visualise what that will mean for them personally and for their teams.
Blaze prospects will always be aware of the impact of implementing anything new on others so work with them to find a plan to introduce it to their teams.

Blaze prospects will appreciate being listened to and their stories will tell you who are the key decision makers and instigators of change in the organization.

Tempo prospects need proof that this has worked successfully before.

Make full use of the testimonials and case studies that you have amassed, particularly in similar industries to that of your Tempo prospect.

Steel prospects will be focused on the results you have had and will need reassuring that this is not a risky project.

Find out what measures and KPIs are important to the Steel prospect and show them how implementing your product can help them measure and improve the team performance in those areas.

Which sales type are you?

Nicola heads up the Talent Dynamics for Sales Training and has a simple free test on her website www.manage2improve.co.uk if you are not sure if you are an Annoyer, an Avoider or a Trusted Advisor.

Nicola’s clients describe her as having something “special” that makes them feel they can conquer the world! Her training and coaching programmes build on developing self knowledge and self confidence so that every client is able to achieve more in terms of building their business, managing their team and achieving their goals.

Email: niccibonfanti(at)btinternet(dot)com
Mobile: +44 77 34361923
Follow Nicci on Twitter: @NicciBonf


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Roger Hamilton Blog: Using Talent Dynamics to Increase Sales

Different Talent Dynamics profiles buy in different ways. Being able to assess what profile a client is allows us to tune in to their frequency and connect with them at their level. Roger James Hamilton explains the principle in talent dynamics terms “When the value exceeds the cost (including the cost of money, time and effort), we buy. The four sides of the Talent Dynamics square makes this assessment differently, so knowing which ‘language’ to use when communicating cost and benefit saves an enormous amount of time.”

Traditional sales training focuses at ‘overcoming objections’. In Talent Dynamics, an objection is like a rock in the river. Not something to overcome, but something to flow around – a clue that you are already connecting in the wrong language.

  • Dynamo frequency profiles are more visual, and want the big picture.
  • Blaze frequency profiles are more auditory, and want to hear the stories.
  • Tempo frequency profiles are more kinesthetic, and want to experience the product and see evidence of success.
  • Steel frequency profiles are more analytical and will only be satisfied after looking at the detail.

“Great communication is not about more communication, but meaningful communication. The more you focus on what is meaningful – and delete everything meaningless – the more your client will appreciate you for understanding them and not wasting their time” – Roger James Hamilton

Roger Hamilton believes that with practice, an individuals’ profile can be assessed within minutes. This is through a combination of words, focus, body language and empathy. Understanding the different modalities, how they communicate, assess costs, benefits – and risks – doesn’t just help in building your sales, but in better service, leading teams and recruiting the right team to begin with.


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