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Putting Talent Dynamics to Work in Small Business – Louise & Susie’s Stories

By Osmaan Sharif

I run an online Talent Dynamics Programme for small business owners and I thought I’d share a couple of their stories.

Louise runs Little House Life Therapies, and had an idea of how a business ‘should’ be run.  The thing is she seemed to spend so much time focusing on those details, that she couldn’t easily see where she wanted to take her business.

Susie, of Mildred Jones, knew what her Talent Dynamic’s profile was, but didn’t fully understand how to apply it to her business, and had even begun to question whether that was her true profile.

As they worked through the programme, Louise and Susie put Talent Dynamics to work in their businesses.

Louise, a Creator’s Story

Louise profiled as a Creator and began to understand why the business model she’d been using was getting in the way of her building a business she loved.

“I discovered that I am a lot more creative than I thought, and that I am easily distracted by ‘boring and technical’ things.  Knowing this helped me structure a business model that gets the boring stuff done while focusing on the bigger picture.”

As well as her new way of working, Louise has been able to figure out where to focus her energies in order to stay in flow and have a more successful business.

“I’ve been able to let go of ideas and resources that aren’t congruent with what I truly want to do.  My background in coaching doesn’t restrict me to 1:1 sessions and I am taking a whole new approach to my initial training.  This has been a very liberating discovery, and has enabled me to look even deeper into where I truly am in Flow. ”

Susie, a Trader’s Story

Having initially found it difficult to relate her Trader profile to her fine jewellery design business, Susie finally saw how her profile made sense.

“I am a Trader after all, albeit one with creativity, and that’s a really good mix.  While I sell a physical product, I actually provide a service, and by focusing on that I can really differentiate myself.”

The more Susie understood what got her into flow, the more she realised how much easier building her business could be; especially when it comes to marketing it.

“I get it much more now about the strengths I have in building relationships, listening to what people want, and providing it.  I’ve already been asking more insightful questions on my Facebook Page, which is generating great engagement and getting priceless information about my ideal customer.”

Louise and Susie are just two of the small business owners who benefit from using Talent Dynamics in their business, and I can’t wait to see what they use their new tools to build.

One Response to Putting Talent Dynamics to Work in Small Business – Louise & Susie’s Stories

  1. Pingback: Putting Talent Dynamics to Work in Small Business | South Africa Talent Dynamics

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