Creators can’t resist creating. They keep creating long after they have run out of resources, money and other people’s patience. In fact, they have their greatest creative breakthroughs after most others would have given up.

Creators come in two forms: the introverted Creators are the inventors, working on many new ideas or projects at the same time. The extroverted Creators are the pioneers, innovative but focused, creating not just products but businesses as well.

Before Walt Disney’s first animated movie was finished, his distributor went bankrupt. Before his second movie was finished, he ran out of money himself. To produce the now famous “Steamboat Willie” featuring Mickey Mouse in 1927, strapped for cash, he wrote to his brother Roy: “Slap a big mortgage on everything we got and let’s go after this thing in the right manner.”

Creators are excellent at getting things started but often terrible at completing. To get into flow, Creators need to stay focused on creating and surrounding themselves with a team or partners who can execute better than they can. In this way, they create far more value for everyone.

Many Creators do not make the best leaders as they run faster than their teams and are often on to the next project before the last one is completed. The world is full of frustrated Creators who have started a project and are now stuck running it. They did a great job creating it but now do a mediocre job trying to manage others (often blaming their team for not “keeping up”).

They can move at an incredible speed but can leave big waves behind them.

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