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Unas Spotlight: Why Innovative People Fail

I was intrigued when I recently read this Forbes article titled ‘Why Innovative People Fail’ to see that the author and commentators were so close to a workable solution, yet so far at the same time.

While the idea of getting another person involved to complement the innovator’s strengths is mooted, the concept of how a team could add value is not fully explored.

Perhaps this is partly because the ‘idea monkeys’ (and as a Star profile I’m one of them!) do enjoy significance & freedom and they could feel that a team would tie them down. This couldn’t be further from the truth.

It is interesting how I have learned that every time you wish to switch up a level, you often need to do the opposite of what you were doing before. Counterintuitive I know…

Where the right team dynamics can really add value is not just in supporting the execution of an idea but in actually helping to select the best ideas to carry forward in the first place.

The innovator, often a Creator profile, can be amazing at generating new ideas and strategies. However, their sense of timing is frequently off, usually with them being ahead of the crowd and more importantly the market.

In addition to having great timing, dealmakers and traders are also closer to the customer and so can assess the Creator’s ideas from that viewpoint. Stars can ensure that the idea is marketable and Supporters that the best team is in place to execute it.

Of course what is also essential is to have an Accumulator/Lord and/or Mechanic to ensure that the best use of data is made and the right systems and processes are in place for repeated success.

Unfortunately, what happens in many teams is that the Creator can be sensitive to criticism of their idea or strategy, which stops feedback in its tracks and consequently prevents their plans being more robust. This increases risk and the likelihood of failure.

If the team is unaware of the value that they all add to the innovation process, then there is the danger that they will be constantly moved from working on one idea to the next before anything has the chance to be completed.

An idea could be brilliant, however it may simply cost too much to execute and/or to promote, especially if this means entering new markets. It could even be taking the company totally off track in terms of where it as an organisation adds the most value to the marketplace.

The three Dynamo energy profiles, Mechanic, Creator and Star, will all innovate constantly. The trick to innovation success though, is to have the right structures and parameters in place to ensure that their innovation reaps rewards.

Understanding how value and leverage lead to accelerated trust and flow provides parameters that often result in six-and-seven-figure returns.

Having the right team dynamics gives you a structure that supports identifying and executing the best opportunities for your organisation over and over again.

So before you automatically dismiss or jump on the next great idea, consider with your team is it really the best idea for your team, for your organisation and your market at this time?

One Response to Unas Spotlight: Why Innovative People Fail

  1. I know a couple of Creators and they definitely are out of touch with the market when they come up with their big ideas. As a Lord, I ask questions to ‘bring them back to earth’ to make them aware of the potential impacts. It’s an interesting dynamic. That’s why it is so important to have teams. Great post :)

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